Fitness Intelligence

European fitness industry data visualization

Explore interactive maps showing gym penetration rates, market sizes, membership statistics, and growth trends across Europe. Data powered by EuropeActive and industry reports.

71M+

Total Members (2025)

All-time high, surpassing pre-pandemic

€36B

Market Size (2025)

+10% YoY growth from 2023

64,000+

Fitness Clubs (2025)

+2% increase from 2023

8.2%

CAGR 2025-2031

EuropeActive: 100M target by 2030

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Gym Penetration Rate

<5%8.9% avg22%+

Where Europeans Work Out

Gym penetration rates by country - Sweden leads at 21.6%

Rank	Country	Penetration Rate	Members	Top Chains
1	Sweden	21.6%	2.25M	SATS, Nordic Wellness
2	Norway	21.4%	1.18M	SATS, Evo Fitness
3	Denmark	18.3%	1.08M	Fitness World, PureGym
4	Iceland	17.8%	0.07M	World Class, Jakaból
5	United Kingdom	16.9%	11.50M	PureGym, The Gym Group
6	Netherlands	16.7%	3.00M	Basic-Fit, TrainMore
7	Switzerland	15.4%	1.35M	Migros Fitnesspark, Activ Fitness
8	Finland	15.3%	0.85M	SATS, Elixia
9	Luxembourg	14.2%	0.09M	Fitness First, Basic-Fit
10	Austria	13.9%	1.28M	LifeFit Group, John Harris
11	Germany	13.8%	11.70M	RSG Group, Clever fit
12	Spain	13%	6.20M	Basic-Fit, Vivagym
13	Ireland	12.2%	0.62M	Flyefit, Ben Dunne Gyms
14	Belgium	11.6%	1.35M	Basic-Fit, Jims
15	France	10.1%	6.80M	Basic-Fit, Fitness Park
16	Estonia	10.1%	0.14M	MyFitness, Reval Sport
17	Italy	9.3%	5.50M	Anytime Fitness, McFit
18	Malta	9.2%	0.05M	Tigne Fitness, Cynergi Health
19	Cyprus	9.1%	0.08M	Oxygen Gym, Virgin Active
20	Portugal	8.9%	0.92M	Holmes Place, Fitness Hut
21	Poland	8.4%	3.20M	Benefit Systems, CityFit
22	Latvia	7.6%	0.14M	MyFitness, Lemon Gym
23	Greece	7.4%	0.78M	Holmes Place, Curves
24	Lithuania	6.9%	0.20M	MyFitness, Lemon Gym
25	Czech Republic	6.7%	0.72M	Fitness Project, John Reed
26	Slovenia	6.1%	0.13M	Fitinn, ABS Fitness
27	Hungary	5.9%	0.58M	Life1 Fitness, All You Can Move
28	Slovakia	5.8%	0.32M	Golem Club, Fitinn
29	Croatia	5.2%	0.20M	Fitness First, Gyms4You
30	Bulgaria	4.6%	0.32M	MultiSport, Next Level
31	Romania	4.6%	0.88M	World Class, 7Card
32	Serbia	4.1%	0.28M	Fit Zone, Puls Sport
33	Montenegro	4%	0.03M	Gym Pro, Fit Life
34	Bosnia and Herzegovina	3.6%	0.12M	Gym Factory, Fitness One
35	North Macedonia	3.4%	0.07M	Fit Factory, Pro Gym
36	Albania	3%	0.09M	Metropol Gym, CrossFit Tirana
37	Kosovo	3%	0.06M	Fitness Zone, Pro Gym
38	Ukraine	2.8%	1.10M	Sport Life, Sportpalace
39	Turkey	2.4%	2.10M	MAC, Goldengym
40	Belarus	2.3%	0.22M	World Class, Fitness House
41	Moldova	2.2%	0.06M	Oxygen Gym, Grand Fitness

41 countries | EU Average: 8.9% | US Comparison: 23.7% - significant growth potential remains

The 36 Billion Market

Revenue distribution across Europe - UK leads with 6.7B

Rank	Country	Revenue (EUR)	Clubs	Market Share
1	United Kingdom	6.7B	7,600	18.6%
2	Germany	5.8B	9,127	16.1%
3	France	3.2B	6,200	8.9%
4	Spain	2.6B	4,950	7.2%
5	Italy	2.4B	7,200	6.7%
6	Netherlands	1.9B	2,100	5.1%
7	Switzerland	1.6B	850	4.6%
8	Poland	1.1B	3,800	3.2%
9	Sweden	1.1B	750	3.1%
10	Turkey	950M	4,200	2.6%
11	Norway	850M	600	2.4%
12	Austria	780M	750	2.2%
13	Belgium	680M	580	1.9%
14	Denmark	620M	520	1.7%
15	Finland	520M	450	1.4%
16	Ireland	480M	380	1.3%
17	Portugal	420M	720	1.2%
18	Czech Republic	380M	950	1.1%
19	Greece	380M	680	1.1%
20	Romania	320M	720	0.9%
21	Hungary	280M	650	0.8%
22	Ukraine	280M	1,800	0.8%
23	Bulgaria	155M	480	0.4%
24	Slovakia	145M	420	0.4%
25	Luxembourg	125M	72	0.3%
26	Croatia	125M	320	0.3%
27	Serbia	105M	380	0.3%
28	Lithuania	98M	215	0.3%
29	Slovenia	95M	180	0.3%
30	Estonia	85M	145	0.2%
31	Belarus	85M	280	0.2%
32	Cyprus	72M	95	0.2%
33	Latvia	72M	155	0.2%
34	Iceland	65M	65	0.2%
35	Malta	42M	48	0.1%
36	Bosnia and Herzegovina	42M	190	0.1%
37	Albania	32M	150	0.1%
38	North Macedonia	28M	135	0.1%
39	Kosovo	22M	95	0.1%
40	Montenegro	18M	65	0.1%
41	Moldova	18M	95	0.1%

41 countries | Total European Market: 36B (2024) | +10% YoY growth

Fastest Growing Markets

Membership growth and CAGR projections through 2031

Rank	Country	CAGR (2024-31)	Current Penetration	Potential
1	Turkey	11.5%	2.4%	Very High
2	Kosovo	11%	3%	Very High
3	Albania	10.5%	3%	Very High
4	Romania	10.2%	4.6%	Very High
5	Hungary	9.5%	5.9%	High
6	Serbia	9.5%	4.1%	Very High
7	Poland	9.2%	8.4%	High
8	Bulgaria	9.2%	4.6%	Very High
9	Greece	8.8%	7.4%	High
10	Montenegro	8.8%	4%	Very High
11	North Macedonia	8.8%	3.4%	Very High
12	Spain	8.7%	13%	Moderate
13	Czech Republic	8.5%	6.7%	High
14	Bosnia and Herzegovina	8.5%	3.6%	Very High
15	Moldova	8.5%	2.2%	Very High
16	France	8.2%	10.1%	Moderate
17	Portugal	8.2%	8.9%	High
18	Croatia	8.2%	5.2%	High
19	Slovakia	7.8%	5.8%	High
20	Italy	7.8%	9.3%	High
21	Lithuania	7.8%	6.9%	High
22	Ireland	7.5%	12.2%	Moderate
23	Slovenia	7.5%	6.1%	High
24	Belgium	7.2%	11.6%	Moderate
25	Cyprus	7.2%	9.1%	High
26	Latvia	7.2%	7.6%	High
27	Austria	6.8%	13.9%	Moderate
28	Malta	6.8%	9.2%	High
29	Estonia	6.8%	10.1%	Moderate
30	Luxembourg	6.5%	14.2%	Moderate
31	Denmark	6.2%	18.3%	Moderate
32	United Kingdom	6.1%	16.9%	Moderate
33	Sweden	5.8%	21.6%	Moderate
34	Finland	5.8%	15.3%	Moderate
35	Netherlands	5.8%	16.7%	Moderate
36	Belarus	5.5%	2.3%	Very High
37	Norway	5.2%	21.4%	Moderate
38	Iceland	4.8%	17.8%	Moderate
39	Switzerland	4.8%	15.4%	Moderate
40	Ukraine	4.5%	2.8%	Very High
41	Germany	3.6%	13.8%	Moderate

41 countries | European CAGR: 8.2% (2024-2031) | Target: 100M members by 2030

Top European Operators (2025)

Basic-Fit

4.73M members | 1,653 clubs

+16% revenue growth (Q3 2025)

PureGym

2.25M members | 680 clubs

+21% member growth (2024)

RSG Group

4.5M+ members | 900+ locations

McFit, Gold's Gym, John Reed

EuropeActive 2025: 80% of operators rate business situation as "good" (+20% from 2023)

Top European Gym Chains

Membership, locations, and revenue data (2025)

Rank	Company	HQ	Members	Locations	Revenue
1	Basic-Fit	NL	4.7M	1,653+	€1.40B
2	PureGym	GB	2.3M	680+	€720M
3	RSG Group (McFit)	DE	4.5M	900+	€700M
4	David Lloyd Leisure	GB	816.0K	134+	€1.20B
5	Clever Fit	DE	1.0M	500+	N/A

5 chains | Total members: 13.3M | Basic-Fit Q3 2025: +218K new members, 16% revenue growth

Top European Supplement Companies

Revenue and market position (2025)

Rank	Company	HQ	Revenue (EUR)	Market Position
1	Myprotein	GB	€800M	#1 Europe by Euromonitor
2	Bulk	GB	€99M	UK #2
3	ESN / The Quality Group	DE	€680M	German market leader
4	Foodspring	DE	€150M	DACH leader
5	Optimum Nutrition	US	€500M	Global premium leader
6	Olimp Sport Nutrition	PL	€200M	Polish market leader
7	Yamamoto Nutrition	IT	€100M	#1 Italy by revenue
8	HSN	ES	€80M	Spain #1 domestic brand
9	QNT	BE	€60M	Belgium leader, 35+ years
10	Grenade	GB	€96M	#1 protein bar UK since 2016

10 companies | EU sports nutrition market: €6.7B (2025), projected €10.1B by 2032 | UK holds 22% market share

Top European Fitness Influencers

Social media reach and follower counts (2025)

Rank	Name	Country	Instagram	YouTube	Handle
1	Pamela Reif	DE	8.9M	10.7M	@pamela_rf
2	Tibo InShape	FR	14.6M	26.9M	@tiboinshape
3	Joe Wicks	GB	4.7M	2.8M	@thebodycoach
4	Anna Lewandowska	PL	5.7M	-	@annalewandowskahpba
5	Tom Daley	GB	3.9M	-	@tomdaley
6	Lisa Migliorini	IT	3.0M	-	@thefashionjogger
7	Krissy Cela	GB	2.2M	2.4M	@krissycela
8	Ryan Terry	GB	2.5M	-	@ryanjterry
9	Sophie van Oostenbrugge	NL	2.4M	1.6M	@gainsbybrains
10	Gemma Atkinson	GB	2.1M	-	@glouiseatkinson
11	Patry Jordan	ES	2.2M	13.2M	@gymvirtual_com
12	Zubalenok	HR	2.1M	-	@zubalenok
13	Rico Verhoeven	NL	2.0M	-	@ricoverhoeven
14	Sascha Huber	DE	500.0K	2.0M	@sascha_huber_official
15	Ewa Chodakowska	PL	2.0M	-	@chodakowskaewa

15 influencers | Pamela Reif: Forbes "30 Under 30 DACH" #1 (2020) | Tibo InShape: France's #1 fitness YouTuber

Fitness Hashtag Statistics

Instagram vs TikTok comparison (2025)

Rank	Hashtag	Instagram Posts	TikTok Views	TikTok Videos	Avg Views/Video	Leader
1	#gym	303.0M	547.1B	56.9M	9.6K	TikTok
2	#fitness	563.0M	377.0B	30.7M	12.3K	Balanced
3	#workout	238.0M	165.7B	16.9M	9.8K	Balanced
4	#bodybuilding	149.0M	119.7B	8.7M	13.5K	Balanced
5	#yoga	129.0M	35.0B	4.7M	7.4K	Instagram
6	#fitnessmotivation	98.9M	52.3B	7.0M	7.5K	Balanced
7	#gymlife	98.9M	46.7B	6.1M	7.7K	Balanced
8	#crossfit	76.6M	15.1B	2.7M	5.6K	Instagram
9	#gymrat	37.9M	69.1B	6.0M	11.5K	TikTok
10	#personaltrainer	60.6M	9.0B	2.0M	4.5K	Instagram
11	#fitfam	50.0M	52.0B	5.0M	10.4K	TikTok
12	#gymbro	2.8M	30.5B	1.7M	18.4K	TikTok
13	#legday	17.5M	25.5B	2.4M	10.6K	TikTok
14	#pilates	17.5M	7.5B	726.8K	10.3K	Instagram
15	#strengthtraining	17.4M	3.5B	750.0K	4.7K	Instagram
16	#cardio	12.5M	7.5B	1.5M	5.0K	Balanced
17	#gains	10.0M	3.0B	750.0K	4.0K	Instagram
18	#lifting	9.0M	4.0B	800.0K	5.0K	Balanced
19	#homeworkout	5.7M	4.0B	1.0M	4.0K	Balanced
20	#chestday	4.0M	750.0M	300.0K	2.5K	Instagram

#gym dominates TikTok with 547B views | #fitness leads Instagram with 563M posts | #gymhumor has highest avg views (30.6K/video)

TikTok Fitness Engagement Leaders

Highest views and engagement per video (2025)

Rank	Hashtag	Total Views	Videos	Avg Views/Video
1	#gym	547.1B	56.9M	9.6K
2	#fitness	377.0B	30.7M	12.3K
3	#GymTok	343.2B	20.9M	16.4K
4	#workout	165.7B	16.9M	9.8K
5	#bodybuilding	119.7B	8.7M	13.5K
6	#weightloss	100.5B	7.0M	14.4K
7	#gymmotivation	98.0B	11.0M	8.9K
8	#transformation	90.4B	7.7M	11.7K
9	#gymrat	69.1B	6.0M	11.5K
10	#fittok	61.1B	3.7M	16.5K
11	#gymgirl	39.4B	2.7M	14.6K
12	#gymhumor	33.7B	1.1M	30.6K

Platform-native hashtags (#GymTok, #FitTok) outperform traditional tags | #gymhumor averages 30,636 views/video | TikTok fitness content averages 9.3% engagement vs 0.55% on Instagram

EU Legal Framework

Fitness, Sports, Health Supplements & Influencer Marketing

Sports & Physical Activity

TFEU Art. 165 - EU sports competence
Erasmus+ (2021/817) - Grassroots funding
Health-enhancing physical activity

Health & Supplements

Reg. 1924/2006 - Health claims pre-auth
FIC 1169/2011 - Mandatory labelling
Novel Foods 2015/2283 - New ingredients
MDR 2017/745 - Fitness devices

Consumer & Product Safety

GPSR 2023/988 - Equipment safety
CE Marking - Required
Consumer Rights Dir. - Contracts

Influencer Marketing

UCPD 2005/29 - Disclose relationships
DSA 2022/2065 - Ad transparency
AVMSD 2018/1808 - Clear identification
GDPR - Consent for targeted ads

Anti-Doping

CoE Convention (1989) - Obligations
WADA Code - Via federations
Reg. 2019/1148 - Precursors

Enforcement & Penalties

UCPD: Up to 4% turnover
DSA: Up to 6% global turnover
GDPR: Up to 20M or 4%
Product safety: Criminal liability

Sources:EUR-Lex |EU Publications Office |European Commission DG SANTE

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Data Sources & Methodology

Primary Sources

EuropeActive/Deloitte - 2025 European Health & Fitness Market Report
Health & Fitness Association (HFA) - 2025 Global Report
Statista - European Fitness Statistics 2025

Map Technology

MapLibre GL JS - Open-source map rendering (BSD-3)
OpenStreetMap - Geographic data (ODbL)
Natural Earth - GeoJSON boundaries

Data as of January 2026. EuropeActive/Deloitte 2025 report, company filings (Basic-Fit Q3 2025, PureGym FY24). Some regional estimates based on market trends.